Creative Direction, Art Direction Copywriting & Design

Color Reflections, a Las Vegas-based, large-format digital printing company, holds an annual customer appreciation themed party. Inspired by the party’s date on Friday the 13th, I proposed the theme, “The Job From Hell,” with a fictional horror movie poster as the party’s teaser invite delivered six weeks before the party. A “Viewmaster-style” viewer showing frames of the fictional film was distributed as the formal invitation three weeks before the event. I created a fictional storyline and art directed a photo shoot and subsequent caricature illustrations featuring the owner and key staff members. Depicting the owner as a demonic boss and his employees as tortured minions, I designed the movie poster and film frame invitations showing the grim fate of each employee – much to the boss’ delight.