Art Direction & Design

Created for the opening of The Palazzo® Las Vegas Resort & Casino, this brochure design established the visual style for all collateral materials produced during the hotel’s first two years of operation. The brochure was the winner of a design competition between five Las Vegas agencies charged with developing a visual language that would be separate The Palazzo® from her sister property, The Venetian® Las Vegas and set a distinctive style from other Las Vegas resorts. In addition to this brochure and other opening collateral, a style guide setting color, type, photography and layout guidelines was also created.